For Shopify, Etsy and Google-listed stores

What if your ads don’t need a bigger budget?

What if your ads don’t need a bigger budget?

What if your ads don’t need a bigger budget?

What if your ads don’t need a bigger budget?

Most online stores don’t have a spending problem. They have a message problem. Your customers have already told you what makes them buy. Portage finds it and turns it into ads worth running.

Most online stores don’t have a spending problem. They have a message problem. Your customers have already told you what makes them buy. Portage finds it and turns it into ads worth running.

$300

To start, CAD

5 days

From call to report

0

Retainers or minimums

15 min

First call

If any of this sounds familiar, keep reading.

If any of this sounds familiar, keep reading.

If any of this sounds familiar, keep reading.

Tap the ones that are you

01

You boosted a post. It got likes. Nobody bought.

02

You rewrote the product description four times and you still aren't sure which version is right.

03

You have 60 reviews on Shopify, a dozen on Google, and you've never done anything with them.

04

You've watched a competitor with a worse product outsell you because their ads say something yours don't.

05

You've assumed an agency would want a retainer you can't justify, so you've done it all yourself.

None of that is a budget problem.

None of that is a budget problem.

None of that is a budget problem.

A bigger budget just buys more people a look at the wrong message.

A bigger budget just buys more people a look at the wrong message.

A bigger budget just buys more people a look at the wrong message.

Ads have two inputs. How much you spend, and what the ad says. Only one of them is free to fix.

Most store owners write their ads from the inside out. You know your product, so you lead with what you think is impressive. The material, the process, the care you put in. Then the ad runs and it doesn’t move.

The reason is usually simple. The thing that makes someone buy is almost never the thing the owner would put first. It is something smaller, more specific, and often slightly surprising. A detail they didn’t expect. A worry you quietly removed. A moment the product fits into.

Your customers have already said it. It’s sitting in your reviews, your comments, your competitors’ reviews, and the threads where people talk about products like yours without a brand in the room.

Nobody has time to read all of it. That’s the whole job.

Ads have two inputs

How much you spend

01

What the ad says

02

Free to fix

We don’t guess what your customers care about. We find out.

We don’t guess what your customers care about. We go and count it.

We don’t guess what your customers care about. We go and count it.

Tier 1 / Insight Report

It starts with a document. Here’s what’s in it.

It starts with a document. Here’s what’s in it.

It starts with a document. Here’s what’s in it.

Every package begins with the same thing: a written report on what your customers care about. Not a dashboard you have to learn. A document you read once and then argue with.

01

1

2

3

4

5

What your customers care about most, ranked.

The things that come up again and again when people talk about your product, in order of how often they come up. You will recognize some of them. You will be surprised by at least one.

02

You

Competitors

How you compare with your competitors.

The same ranking for the stores you lose sales to, set against yours. Where they are stronger, where you are, and where neither of you has planted a flag.

03

What your customers care about that nobody is talking about yet.

Including you. This is the section people read twice. It is usually where the next good ad comes from.

That’s Tier 1. You can stop there, take it, and run your own ads off it. Plenty of owners do.

That’s Tier 1. You can stop there, take it, and run your own ads off it. Plenty of owners do.

Shire Farms

What it looks like in practice.

What it looks like in practice.

What it looks like in practice.

Shire Farms concept ad, idea 1
Shire Farms concept ad, idea 2
Shire Farms concept ad, idea 3
Shire Farms concept ad, idea 4
Shire Farms concept ad, idea 5

Shire Farms is a single certified-organic farm in British Columbia's Columbia Valley. They grow blueberries and freeze-dry them right after harvest, so the only thing in the pouch is organic blueberries. They sell them online in 5, 10 and 30 packs, with a subscription option, alongside a raw blueberry honey from the same farm. Their store has 288 reviews, and 97% of them are five stars.

“TK: testimonial pull quote.”

“TK: testimonial pull quote.”

TK Name, Title, Shire Farms

Four steps. Five business days.

Four steps. Five business days.

Four steps. Five business days.

01 /

A short call

Fifteen minutes. You tell us what you sell, who you lose sales to, and what you’ve already tried.

02 /

Scout goes to work

Scout is how we gather and count what your customers say. It’s the part we don’t hand off and don’t shortcut.

03 /

You get the report

Within five business days of the call. Written, specific, and yours to keep whatever you decide next.

04 /

You choose what happens next

Stop there, or move up to ideas, finished ads, or a full set ready to run.

No retainer. No minimum. You pay for one phase at a time, before it starts.

One round of new ideas is included in every package.

We don’t buy or run your media. You keep control of your own ad accounts.

Fixed prices. Start wherever you want.

Fixed prices. Start wherever you want.

Fixed prices. Start wherever you want.

Each tier includes everything below it. Most stores start at Tier 1 and move up once they’ve read it.

Tier 1

Start here

Know

✓

Insight Report

What your customers care about most, ranked. How you compare with your competitors. What your customers care about that nobody is talking about yet, including you.

$995

CAD

Tier 2

Say

✓

Insight Report

✓

+ Ideas

Everything in Tier 1, plus 5 ad ideas, one for each insight, each with 8 headlines and a few calls to action to test.

$895

CAD

Tier 3

See

✓

Insight Report

✓

+ Ideas

✓

+ Finished Ads

Everything in Tier 2, plus: you pick the 1 or 2 ideas you like best and we build the finished ads.

$2,195

CAD

Tier 4

Run

✓

Insight Report

✓

+ Ideas

✓

+ Finished Ads

✓

+ Ready to Run

Everything in Tier 3, plus: each ad sized for Facebook and Instagram in square, vertical and full screen, with alternate headlines and calls to action ready to test.

Book a call

Pay for each phase before it starts, or pay for the whole thing up front. No retainer, no minimum, no monthly anything.

Video, carousels and social posts aren’t included. We quote those separately when you want them.

Taxes not included.

Your ads don’t need a bigger budget. They need something true to say.

Your ads don’t need a bigger budget. They need something true to say.

Your ads don’t need a bigger budget. They need something true to say.

Fifteen minutes on a call, and five business days later you’ll know what your customers actually care about, what your competitors have already claimed, and what’s still sitting there unsaid.

Fifteen minutes on a call, and five business days later you’ll know what your customers actually care about, what your competitors have already claimed, and what’s still sitting there unsaid.

Three hundred dollars. One document. No retainer, ever.

Three hundred dollars. One document. No retainer, ever.

For stores selling on Shopify, Etsy, Google and anywhere else.